Many Amazon FBA private label sellers are opening Shopify stores. Why? Mainly in order to protect themselves from the worst-case scenario, such as Amazon suspension or any other FBA disasters. Most of them do very little to promote their store. I have heard several reasons for that:
- They don’t want to spend money while their main income comes from Amazon.
- They spend too much money on PPC and SEO for a couple of months and since they don’t see an immediate return for their investment, they give up.
- They try and fail, arriving at the conclusion that it does not worth their time or money.
If you are not sure how to position yourself and create a successful business strategy, hire someone.